UMEDA Hiroki (surname-given name)

humeda@studioume.net


The primary aim of design activity is to realize the "poetry of simplicity" which improves people's mentality and makes their life more comfortable in an elegant and unobtrusive way.

I try to make products' appearance so simple that people can easily discover how their shapes are structured. This discovery will be an intellectual satisfaction. I am also expecting that people get more conscious of the ritual aspect of daily actions through using these products.

Giving people such mentally refreshing experience by its appearance and function, I want to let my design tell spiritual, poetic and esoteric stories which suggest our mental possibilities that cannot be recognized only with materialistic or rational methods.

I feel that this new millennium is the perfect time to turn our gaze to the value of this spirituality.